Bremont opens London boutique

British watchmaker Bremont has opened its first store in London on South Audley Street.

The brand joins a stellar lineup of designers, including Marc Jacobs, Balenciaga and Purdey.

The store is spread over 93 sq.m, and showcases its own bar and the brand’s watch collections.

Bremont was founded in 2007 by brothers Nick and Giles English. It's products have won several awards such as Retail Watch Brand of the Year in 2011 as well as Watch Pro’s Luxury Watch and the People’s Choice Award in the watch category at the Couture Watch & Jewellery Show in Las Vegas in 2012.

This year Bremon will launch the Victory Watch limited edition, a tribute to the HMS Victory, the oldest preserved and functional ship that became the symbol of the battle of Trafalgar which saw Admiral Lord Nelson prevail against the French and Spanish fleets in 1805.