Brian Atwood opens first flagship store

Luxury footwear label Brian Atwood, a division of The Jones

Group, has opened its first flagship store on Madison Avenue, New York.

The store, designed by William Sofield of Studio Sofield, in collaboration with designer Brian Atwood, spans 1,500 square feet and houses the largest selection of Brian Atwood product in the world.

There are three shopping areas displaying Brian Atwood designer footwear, Brian Atwood handbag and B Brian Atwood contemporary footwear collections. Each is showcased in a separate circular salon, which feature mirrored panel walls and rock crystal ornament detailing to convey the glamorous lifestyle synonymous with Brian Atwood.

Commenting on the design, Brian Atwood, creative director and designer of Brian Atwood, said: "I wanted the store to be the chicest luxury haven - where beauty encompasses you from the moment you walk in, like a Faberge egg."

The store opens with limited edition items and store-exclusive styles with signature touches including "655 Madison Avenue" plaques on the soles. In addition, the store utilises technology such as QR Codes, which have been used to label Atwood’s favourite styles.