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Brioni joins joint venture between Kering and Yoox

By FashionUnited

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Luxury group Kering announced that its Italian brand Brioni

is the newest name to enter the joint venture established between the company and Yoox S.p.A in August 2012.

The joint venture will be in control of the Brioni's first online store, which was globally launched this week and brings the total number of online stores managed by the venture to seven, which includes domains such as alexandermcqueen.com, ysl.com and stellamccartney.com.

Brioni.com has been developed by the joint venture to seamless integrate with the institutional site, to bring commerce and content together and provide its customers a unique online experience.

Together Yoox and Kering created the joint venture to be committed to the management of single brand online stores from a number of Kering's luxury labels.

Brioni
Kering
Yoox