Brioni names Brendan Mullane creative director

Brioni, one of the world’s leading gentlemen’s outfitters,

has appointed British Brendan Mullane as its new creative director, effective today.

The former senior head menswear designer at Givenchy will be based in Rome, reporting directly to the CEO, Francesco Pesci, and his first collection for the Italian brand will bow for autumn/winter 2013.

In the press statement, the Italian label owned by luxury group PPR, confirmed that in his new role, Mullane will be responsible for “maintaining the undisputed leadership of Brioni in the high-end menswear market and will be responsible for the whole product portfolio of the brand”.

Commenting on his appointment, Mullane said: “I’m very glad and honoured to join such a prestigious house as Brioni, whose quintessential Italian timeless elegance has gained worldwide recognition in menswear. I’m looking forward to work with Brioni’s sartorial artisans to continue developing the brand while staying true to its roots.”

Prior to working at Givenchy, the British-born designer also held posts at Hermes, Burberry, Louis Vuitton and Alexander McQueen.

Brioni was founded in Rome in 1945 and was named the most prestigious men’s fashion brand in the US in 2007 and 2011, according to an independent survey overseen by the Luxury Institute of New York.