British brands join Duke of York Square

British fashion retailers Joseph and Orlebar Brown are the

latest high-end brands to open at Duke of York Square, which is located on the Kings Road, just off Sloane Square, as part of plans by owner Cadogan Estates to develop the centre as a leading fashion destination in the capital.

Premium fashion brand Joseph is already a long standing tenant at Duke of York Square, having operated a ladies wear store for eight years, and the retailer has acquired an additional unit to open the centre’s first menswear shop. The 900 sq ft store, located at 73 Duke of York Square, will be dedicated to Joseph’s menswear.

Joseph is joined by swimwear brand Orlebar Brown, which has leased an 881 sq ft store at 74 Duke of York Square, which is located opposite the recently opened Massimo Dutti flagship store and next door to Joseph. The opening of the new store is part of Orlebar Brown’s long-term strategy to significantly increase its presence in the capital. Earlier this month, the retailer announced its second venture on Vigo Street, located off Regent Street, after debuting on Ledbury Road, Notting Hill.

Ana Farrington, Cadogan Estates, commented: “We are excited to welcome both Joseph, a bastion of premium fashion since the 70s, and Orlebar Brown, a hot swimwear brand that is making a name for itself in the capital - both of these brands represent all that is great about British fashion and will be strong additions to Duke of York Square.

“These brands join a wide range of international and homegrown retailers and we look forward to working with our retail agents in the coming months to bring further big names to the Square.”