British Designers Collective at Bicester Village

The British Designers Collective is a new pop up store

open now at Bicester Village.

The Oxfordshire based designer shopping outlet will be offering designer pieces from some of fashion’s most currently tipped talents, such as Felicity Brown, Jonathan Saunders and Holly Fulton at discounted prices.

Launched this morning by British Fashion Council chairman, Harold Tillman and model and campaigner, Erin O’Connor, who commented, ‘It provides the perfect opportunity to pick up key designer pieces from the very best up and coming British designer talent at an affordable price tag,’ said Erin. ‘Plus, it really supports the designers, something which is vital for the success of their labels.’

Designer Holly Fulton remarks, ‘The BDC offers a great opportunity for new designers like myself to retail their excess stock to a huge consume audience,’ she continues, ‘It's a fantastic opportunity and one that has generated great revenue in the past for those participating. I am always keen to be involved with my contemporaries in group endeavours and, to be honest, I am a bit of a fan of Bicester so it validates a day trip - purely for research purposes naturally!’

Other designers featured include Marios Schwab, Julien Macdonald, House of Holland with price tags at up to 60% off. BDC runs for 6 weeks until 7 May 2010.