Brown Thomas goes Multi-Channel

Luxury department store Brown Thomas has announced plans to launch their first e-commerce

website, which will also be available via mobile platform by the end of November.

Part of the Selfridges Group, the company stated that they will be working closely alongside with Onstate and Venda, e-commerce building experts to create a premier sites for their customers. The sites will advertise Brown Thomas’s full product range and offer its users the same exclusive service they receive in department stores.

Mulit-channel director at Brown Thomas, Sam Bain, stated that “Consumers no longer see mobile as simply an add-on anymore, so Venda’s responsive web design capability will ensure our customers have a great experience on their phone or tablet, just as they would online or instore. This will allow us not just to add an e-commerce platform, but to become a truly multichannel luxury retailer.”