Brown Thomas to refurb Dublin store

Irish department store group Brown Thomas is planning

to invest up to 9 million euros next year to refurbish the ground floor of its flagship store on Grafton Street in Dublin.

The group, which operates four department stores across Ireland, is going to spend the money on revamping the accessories department, as well as add a new beauty hall.

Brown Thomas managing director Stephen Sealey told The Irish Times: “It will refresh the ground floor and give it a lift and add to the offering in the store.”

In addition, the retailer is also set to invest 850,000 euros to expand its online offering to include handbags, shoes, sunglasses and selected fashion items, as well as offer customers a ‘click and collect’ service.

Sealey added: “Our aim is to have about 50 percent of the store available online by the middle of next year.”

Brown Thomas launched its first e-commerce site in the autumn of this year with an initial focus on beauty products.