Independent fashion boutique Browns has tapped a new knitweardesigner. The store's founder, Joan Burstein, is credited for having a keen eye and recognizing the potential talent of rising fashion designers such as Alexander McQueen, Hussein Chalayan and John Galliano.
Now she has taken on designer Bethan Juliff's Autumn/Winter 2014 collection, which according to Vogue had been a hit with Browns customers with selected items selling out twice. “I liked her, her enthusiasms and her knitting. I gave her an order for one of her cardigans – bought them, sold them and reordered them. I hope she does from strength to strength,” commented Burstein about her new addition to the ever-growing collection offered at Browns.
Juliff launched her eponymous knitwear brand in 2012, after graduating from Nottingham Trent University with a BA in fashion knitwear and knitted textiles. Her designs are known for their structured forms which highlight the female form and are all hand made by Juliff herself before going into production.
The designer revealed that she is a fan of knitwear because it allowed her the “freedom to create a sculpture within a garment.” Her unique collections are aimed at women who have “a contemporary edge and who ultimately admire good quality products.”
The designer hoped to increase her brand presence in the UK to reach other stockists before she set her sights on international expansion. Juliff told Vogue that she is hopeful she will “be able to confirm new stockists soon” and hopes to take on addition knitters to produce a larger range of products.