Bugatti to open London boutique

Bugatti, the luxury car brand, is poised to open its first worldwide retail store in central London, selling menswear,

limited edition fashion, lifestyle and accessories.

The west London store will open on Brompton Road, also the home of Armani, Joseph and Ralph Lauren.

Bugatti debuted its first menswear collection during the AW14 shows in Milan in January.

The store is a joint venture with Swiss watch group Parmigiani Fleurier and glass and jewellery firm Lalique, which will also sell products in the store.

Bugatti is also due to open stores in Beijing and Hong Kong later this year and further stores worldwide over the next five years.