Burberry live stream on Piccadilly Circus

Quintessentially British brand Burberry is opening up London

Fashion Week to everyone. For the first time the luxury label will stream its catwalk show in Kensington Gardens live on a 32-metre screen in Piccadilly Circus on 21st February. The show will be available to view in 150 countries.

Besides sharing the footage with the rest of the world, the showpieces will be available to order online for seven weeks. The Burberry show is one of the highlights during London Fashion Week. It attracts the who’s who of the fashion industry including American Vogue editor Anna Wintour, who attends the show since 2009 when it moved to the British capital. Stars fronting first row include Emma Watson, Jourdan Dunn, and Rosie Huntington-Whiteley.

Overlooking Royal Albert Hall and the Royal College of Art, the Burberry Prorsum catwalk show is the first LFW show to be hosted at Kensington Gardens. The AW11 collection is set to be presented at 4pm.