Burberry wins 'best omni channel experience' retailer

FashionUnited have previously brought you stories on the

success of Burberry’s digital strategies, leading the way in implementing new multichannel ways into their retail proposition.

Now according to new research and a survey conducted by Webcredible, the fashion label delivers the best omni-channel experience on the high street, beating off competition from 10 other well known high street retailers.

Part of the survey included analysing online, mobile, tablet, in-store and social platforms, and assessed how well each retailer had united these channels to provide a seamless experience.

Burberry achieved its ‘excellent’ rating due to an obvious and dedicated investment into customer experience, particularly with regard to digital technologies. By incorporating the latest technology with a flawlessly consistent brand look and feel across all channels, as well as offering sophisticated personalisation options, Burberry fulfilled all of the central omni-channel initiatives as laid out by the report’s guidelines.

“Omni-channel is the next step for businesses, and is essentially about doing multi-channel properly,” said Trenton Moss, Founder and Commercial Director at Webcredible. “Retailers should now be looking to develop an overarching strategy that puts the customer first, creating a seamless experience no matter what technology they are engaging with.”