Call It Spring to open debut UK store

Footwear brand Call It Spring is opening its debut standalone

flagship store on Oxford Street, London later this month.

The brand, a division of the Aldo Group, was founded in 1991 and after a decade of continued success in Canada the footwear retailer made a name for itself in America with a partnership with JCPenney by opening more than 500 shop-in-shops.

The same expansion model was used on the UK market earlier this year with the opening of twenty concessions with department store Debenhams, ahead of the flagship launch.

Known for reflecting “up-to-the minute trends”, Call It Spring sells footwear and accessories aimed at fashion-forward customers aged between fifteen and twenty-five, who like to “experiment with personal style”, whilst being more affordable than sister brand Aldo.

The London flagship opens on November 23.