Calvin Klein launches design competition

Calvin Klein Watch + Jewelry, a joint venture between Calvin Klein and Swatch, has partnered with the Fashion Institute

of Technology in New York, Istituto Europeo di Design in Milan and Donghua University in Shanghai to host a design competition for their students.

The contest, unveiled during BaselWorld 2014, aims to give students “real-world experience and potential global exposure” for their proposed designs, while the brand hopes to gain “insight into the fresh visions of emerging design talents from three respected design schools spanning three continents”.

Participating students are being asked to present watch and jewellery designs incorporating their interpretation of the Calvin Klein Watches + Jewelry brand. Submissions will be evaluated on their creative use of materials, details and packaging, as well as ease of use and functionality, and in keeping with the Calvin Klein brand aesthetic.

Judging will take place during spring 2014 and winners from each school will receive a cash prize, while the first place winner from each institute will have their work displayed at the Baselworld fair in 2015. The jury for the contest will include Burdese, Ulrich Grimm, creative director of men’s and women’s shoes and accessories at Calvin Klein, and bloggers Chiara Ferragni, Hanneli Mustaparta and Nicole Warne.