Caption London integrates ecommerce into PR platform

With integrated multi purpose platforms becoming ever

more the standard means of fashion/retail practice, Caption London, are a unique boutique PR agency with a difference: they will incorporate an ecommerce boutique into their offering.

Aimed to be a platform where the agency's independent and emerging designers and brands can sell their pieces to an international market, Caption London stretches to Ukraine, lithuania, Iceland, Hong Kong and Zurich, and will be a one-stop shop for both mens and womens fashion across the globe.

Daniel Dunt, who founded the agency in 2012, comments:

'Realising that most, if not all, of my clients had nowhere to sell their collections, despite having their collections readily available to potential stockists, I thought it'd be a great idea to set-up an e-boutique. The aim of the Caption London Boutique is to act as a platform in which Caption London's clients and Caption London's clients only can sell their collections. It also struck me that by doing this I would be reducing the amount of designers and brands that my clients had to compete with on platforms with a similar concept behind them, increasing the likelihood of them making sales. I feel that a lot of retailers, even though their numbers are rapidly increasing, do not give emerging designers a chance. My clients in particular have relatively unique and wacky designs that are far from conventional, and it takes someone who really believes in the designer or brand to pick up on that quality and want to work with them. The concept behind Caption London is to provide affordable PR for new, independent and emerging designers and brands, working with budgets that other PR agencies may not even consider and consequently making PR accessible to any designer or brand, big or small. The support I have for designers with a unique edge will hopefully spill over into the Caption London Boutique, enabling my clients to sell their collections to an international market, thereby increasing their sales which will no doubt aid the development of their brand.'