Cath Kidston selects e-gift card

Cath Kidston has selected Futura's e-gift card solution to 'provide additional flexibility

and services for customers looking for easy gift solutions'.

With full multi-channel support, gift cards can be purchased in store or online and redeemed at any of the group’s UK stores, or through the Cath Kidston website. Gift card balances can be checked online or at the till and gift certificates can be sent by email, adding further versatility and ease to last minute gift purchases.

Mike Padfield, IT Director for Cath Kidston said, “As we continue to make the Cath Kidston shopping experience as enjoyable and easy as possible, this is another way we are improving services for customers. It was important to integrate the system in time for the Christmas rush and the reaction so far has been incredibly positive, both from customers and our retail teams.”

Cath Kidston is considering the introduction of seasonal card designs later this year and in the future will look to take the solution worldwide to its stores in Ireland, Japan, China, Korea, Taiwan and Thailand.  Mike Padfield concluded: “This is a robust, simple, easy to implement system that puts us on a par with some of the biggest retail operations. We believe the Futura gift card solution will be one of the ways we drive increased sales and loyalty both in the UK and globally in the future.”