Christmas will increase smartphone use

FashionUnited has brought you stories over the past weeks

about the ever growing use of smartphones within the retail industry.
 
New research, according to edigitalResearch and IMRG, predicts that this Christmas 35% of UK consumers will do more shopping on their smartphones.
 
It’s a sign for retailers to make sure their multi channel offerings are efficiently in place, if they are to capitalise on end of year sales.
 
Derek Eccleston, Research Director at eDigitalResearch explains, “Christmas is by far the most important time for retailers. This year will be one of the first Christmas shopping periods where mobile shopping will be readily available to the majority of consumers. The rapid development in mobile technology and the quick uptake by retailers of mobile sites and retail apps means that more and more brands have the opportunity to connect with potential customers, encourage purchases and increase revenues. As we continue to be gripped by the MEcommerce revolution – where the consumer now holds the power to shop where, when and how they like – it is crucial that retailers have a strong presence across multiple channels in order to maximise the potential rewards that this Christmas has to offer”.
 
Andrew McClelland, Chief Operations and Policy Officer at IMRG, commented: “More smartphones are sold than standard mobiles in the UK now and mobile-enabled retailer sites are improving, particularly in terms of usability and display, so it is not surprising to see that confidence in the channel is continuing to grow.”