CIFF collaborates with photographer Terry Richardson

Copenhagen International Fashion Fair, one of the biggest

fashion fairs in Denmark has just announced its new partnership with Terry Richardson for their Fall/Winter 2014-15 campaign.

It is the first time that Terry Richardson has teamed up with a fashion-trade show to produce a collaborate campaign. The decision to work together with the famous photographer was in hopes to draw more international attention to the Copenhagen fashion fair.

Kristian W. Andersen, director of CIFF commented, “Terry Richardson has worked with some of the biggest international fashion houses and stars. The whole world follows his work. That’s why we have chosen him as a face for CIFF.”

The new campaign was shot in New York City and consists of six photographs. A behind-the-scenes videos was also shot and features Richardson working with Danish model Caroline Brasch. The new photo series showcases different styles from chosen Scandinavian brands like Hofmann Copenhagen, J.Lindeberg and MUUSE. Every photograph taken was shot against a white backdrop, which is known as Richardson signature look.

Richardson is known for his infamous photo books and magazine shoots and has photographed the likes of Lady Gaga and Pamela Anderson. He has also worked with fashion houses like Marc Jacobs and Yves Saint Laurent in the past.