Clarks extends its multi-channel offering

High street shoe retailer, Clarks, has launched its first ever

transactional mobile site, highlighting the importance of mobile sales channels, which is already utilised by brands including New Look and M&S.

The site, designed and built by Mobile Interactive Group, features the full Clarks product range, enabling shoppers to shop directly from their mobile or locate their nearest store and delivers a ‘seamless check out’ process, providing both credit and debit card payment options and is open to both new and existing users of the company’s website.

The mobile ecommerce platform is also scalable, allowing Clarks to introduce further mobile services down the line, such as native applications to compliment the mobile site.

Richard Houlton, Director of Channels at Clarks commented, “Multi-channel retailing is a major focus for Clarks and it is essential to give our customers choice. Our customers are more technology savvy than ever before. The launch of our transactional mobile commerce site marks Clarks first move into mobile and the design of our mobile site was sympathetic to the brand and delivers a seamless user experience.”

In recent months, the IMRG recently reported that 50% of UK Smartphone owners shop via their mobile device, up 30% from June 2010, demonstrating the continued growth and the potential of mobile commerce.  Customers shopping habits continue to evolve as new technology hits the streets and  they expect a user friendly mobile experience that enables them to browse, search and purchase more products whilst out and about or sat at home on their sofa.