Clarks takes first steps into augmented reality

Footwear brand Clarks is using Aurasma technology to make four

of its Women’s spring/summer adverts AR-enabled. From the end of this month, Clarks adverts featuring the Aurasma logo will allow consumers to use the camera on their mobile device to trigger rich video content.

The technology is accessed through the free downloadable Aurasma App, which allows brands to bridge the gap between print and online, as well as providing a unique experience and a way of directing consumers directly to their mobile-commerce websites.

Roy Gardner, Head of Category at Clarks said “We’re proud to be the first footwear brand to offer this experience to our consumers in the UK. Aurasma technology enables us to provide fantastic insight into the Clarks brand at a time when we are embracing new and innovative ways of inspiring and engaging our consumers.”

Aurasma’s Managing Director, Martina King, added, “We are thrilled to be working with such a well loved brand as Clarks on this exciting campaign. We all love shoe shopping but now customers can extend that experience by browsing a new range of Clarks footwear before they even step inside a store. Clarks are taking their fashion credentials to the next level so it is only fitting that modern technology like Aurasma should help them along the way.”