Coast has eyes on expansion

Formalwear fashion retailer Coast has opened a flagship store on London’s Oxford

Street as it eyes expansion. A key part of the brand’s strategy, the £1 million store is four times the size of the retailer’s traditional offerings and aims to be a showcase for the brand to tourists visiting the capital, particularly during the upcoming Olympic Games.

Margaret McDonald, Managing Director of Coast, said of the opening: “With the eyes of the world on London right now, I can’t think of a more perfect time to open the doors of our new flagship store on one of the country’s most iconic shopping streets.”

An exclusive collection of vintage garments will be available at the 6,000 sq ft store and almost a third of its lower level will be dedicated to fitting rooms. As such, Coast has included its bespoke service proposition Coast by Appointment, offering groups of friends the chance to make one-on-one appointments. McDonald explained the importance of such services to the brand’s strategy, commenting:” Despite facing ongoing financial pressures, our customers are determined to continue looking great for a big occasion.

“We’re proud to be responding to this demand with a unique store environment and service experience that turns shopping into an occasion in itself.”