Colleen Rooney to front Littlewoods

Coleen Rooney has signed a deal to become the new face of Littlewoods.com.

In her role, Coleen, will appear in the online and home shopping retailer's £4.5million autumn TV advertising campaign.

She will also feature in the directories and act as a "style ambassador" giving customers fashion tips.

In a statement, she said: "The role is a perfect match in enabling me to select and wear my favourite styles as well as share my ideas on how to carry off the season's new trends."

Shop Direct's retail director, Gareth Jones added: "She has great style, a real interest in fashion and is a very approachable and warm personality. Not only do our customers identify strongly with her, they also have huge admiration for her work championing fashion and style for real women."