Copenhagen Fashion Week is partnering with Parisian trade fashionshow Pret-a-Porter’s Who’s Next, creating a single pass to attend both events.
The collaboration, which will last for two seasons, will allow visitors to Who’s Next taking place next month from July 6 to 9, access to the Danish tradeshows CIFF, Gallery Int. Fashion Fair and Vision, which taking place during Copenhagen Fashion Week from August 8 to 10.
It is hoped that the tie-up will help develop each event’s international audience, and will help promote “European unity” between shows, encouraging buyers from Northern Europe to visit the Paris event and those from Southern Europe to visit the Danish trade shows.
“This is a first for the world’s fashion trade show sector,” said Christian Gregersen, founder and owner of Gallery International Fashion Fair CPH. “With one ticket for the leading fairs in Copenhagen and Paris, we have made it easier for professional visitors who only have to register once to visit both of these destinations.”
Xavier Clergerie, general manager of Who’s Next organisers WSN Développement, added: “Making our visitors’ lives easier by improving the accessibility of information has always been one of our priorities. In this sense, this collaboration with the Copenhagen Fashion Week trade shows will allow our visitors to access more than 4,000 labels with just one badge.”