Crew Clothing names new commercial director

Fashion and lifestyle brand Crew Clothing has named former Cath Kidston e-commerce

director Amy Bastow as its new commercial director.

Barstow, who joined Crew Clothing last month, will report directly to managing director Octavia Morley and has been drafted in to support the growth of the fashion brand.

Crew Clothing chairman Clive Beharrell said: “We are delighted that Amy is joining Crew in this key role. She brings great experience which will be key in supporting the growth plans of the business.”

Prior to her role at Cath Kidston, Bastow was head of multichannel at Bestby and served as head of operations at department store chain John Lewis.

Commenting on her new role, Bastow added: “Crew is at a fantastic stage in their development and I’m very excited to be joining at this time. Its multichannel vision is well developed and I look forward to working with the team to take this onto the next phase.”