Cristiano Ronaldo extends CR7 fashion line

Footballer Cristiano Ronaldo is extending his CR7 underwear brand to include a “premium” range of shirts,

which have been designed in partnership with New York-based designer Richard Chai.

Unveiled at Bread & Butter, the collection of shirts is the latest phase of his partnership with the Danish manufacturer JBS Textile Group, which launched the footballer’s underwear range last year.

The brand describes the collection as being filled with “stylish, wearable shirts” that feature “faultless construction with a contemporary twist” designed to mirror the footballers’ style.

Commenting on the collection, Ronaldo, said: “Part of my belief is always being the best that you can be. The perfect fitting shirt gives a man the confidence to become the best version of himself possible.

“Dressing well gives me confidence to be the best that I can be and underwear with a great fit and modern, stylish shirts are the starting point of every look.”

JBS owner Claus Bjerg Sørensen added: “Following the success of the launch collection of CR7 by Cristiano Ronaldo, we are delighted to be extending our partnership with him to include a new range of premium men’s shirts.

“Working alongside Ronaldo is an extremely enjoyable process and together we share the common goals of delivering superior craftsmanship, timeless design and first-class product.”

The collection of premium shirts will initially be sold via the CR7Shirts website, with select retailers to be announced at a later date, stocking the line in late 2014.