Crocs appoints VP of retail

Footwear brand Crocs has named former Reebok exec Claire Fahie-Conley as its vice president of retail for North America.

In her new role, Fahie-Conley will be responsible for overseeing all aspects of the retail footprint in North America, including the entire fleet of full-price and outlet stores.

"We are thrilled to add Claire Fahie-Conley to the Americas Leadership Team here at Crocs," said Greg Sullivan, Crocs general manager for the Americas Region. "Claire's extensive experience and cultural fit will be an asset to our entire organization as we align our business for future growth and improved profitability."

Fahie-Conley joins Crocs from Reebok, where she has spent 20 years, most recently as vice president of US retail for both Reebok and Rockport, responsible for more than 150 retail stores and she led the development of the new Reebok FitHub store concept launched earlier this year.

Commenting on her appointment, Fahie-Conley, said: "Crocs is such an iconic brand with an already loyal consumer base and exciting growth potential in the retail space.

"I look forward to helping the brand continue to enhance its already extensive retail presence throughout North America, while providing our consumers with comfortable, colourful, fun and innovative footwear."