Custo Barcelona opens in Westfield Stratford

International fashion brand Custo Barcelona has opened

its first UK store in the Westfield Stratford City shopping centre. The new 140m2 store, designed by directional Spanish architecture firm Dear, is divided into three distinct zones showcasing the Custo Barcelona women’s clothing, accessories, and Custo Growing, the brand’s kidswear collection.

The visionary concept of the new store features a dramatic geometrical ceiling structure made up from a complex assortment of abstract vectors, and will not only provide the blueprint for a roll-out for future UK stores but is also planned to be implemented across all new international openings.

“We’re thrilled not only to be opening our first UK Custo Barcelona store in Westfield Stratford City, located on the doorstep of the upcoming London Olympics, but also to be able to make such an exciting visual statement through the store’s imaginative design,” said Hugo Deane, director at Love Brands, UK distributor for Custo Barcelona.

The New York Fashion Week contemporary womenswear brand is currently sold in more than 40 countries, and the first UK stand-alone store is situated in The Arcade area of Westfield Stratford City.