D&G opens first children's apparel store in London

This week Italian luxury fashion house Dolce &

Gabbana (D&G) opened its first children's wear store in London. The stand alone store, which is dedicated to the children's collection joins D&G two existing boutiques for men and women on Sloane Square Street in Kensington.

The new 70 square foot store offers D&G complete children's wear range, including vintage pieces and accessories, as well the the newest collection for young ones up to the age of 12. The 2014 collection offers delicate flowery dresses for girls and tough denim shirts for boys that compliment the stores bright interior.

Last year D&G opened up a pop-up store for children on Bond Street for three weeks to give customers a feel of what the new children's wear store would be like.