Danish accessories brand targets UK market

Evita Peroni, the globally recognised Danish accessories brand

has launched its online store for the UK, with a view to opening its first shop in Britain in 2012.

The accessories brand’s focus is on unique, trend led collections of hair accessories, fashion jewellery, handbags and eyewear made from exclusive materials including crystals, semi precious stones, and delicate yarns.

As well as offering bracelets, earrings, necklaces, brooches, sunglasses, handbags, fascinators, hair claws and clips, and extensions in its e-commerce shop, the site also features comprehensive trend and styling tips.

The company was founded in 1988 by Danish designer Henning Deichmann, whose daughter Camilla is now CEO and Co-owner. Currently the brand has an international reach with stores in 35 countries across four continents including standalone stores in Dubai, Hong Kong and China; and shop-in-shop concept stores in France, Spain and Taiwan.