Debenhams announces charity partnership

Department store chain Debenhams has announced that it will be supporting Help for Heroes,

the charity which aids wounded servicemen and their families with its latest charity initiative.

Together with BBC Children in Need and Debenhams’ own Think Pink breast cancer initiative, Help for Heroes will become the retailer’s third official charity partner, after being chosen following feedback from its customers and employees.

The partnership will see the retailer supporting the Help for Heroes charity with a range of limited edition merchandise, such as exclusive T-shirts and sweatshirts for men by Red Herring, with 100 percent of profits being donated to the charity.

Chair of the Debenhams Foundation Nikki Zamblera said: “We are delighted to announce our partnership with Help for Heroes. Debenhams is committed to raising money for causes that are close to the hearts of our staff and customers and we look forward to supporting Help for Heroes as part of our wider commitment to charity.”

Bryn Parry, chief executive and co-founder of Help for Heroes added: “Help for Heroes is hugely grateful to Debenhams for the amazing support it is giving us. What really makes the contribution stand out is the range of support provided; from allowing us to run a national collection weekend at stores, to developing a range of clothing in partnership with Help for Heroes.”

The Debenhams Foundation is Debenhams’ own charity that was set up in 2012. Since its launch the Foundation has raised over 1 million pounds for good causes.