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Debenhams to introduce Nautica

By FashionUnited

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American lifestyle brand Nautica is to make a return to the British fashion market,

as it signed an exclusive distribution deal with Debenhams.

Debenhams will be a key account for the Nautica clothing brand, who's marketing ethos focuses on creating aspirational, nautical and sailing looks.

The move comes after Debenhams enjoyed buoyant sales over the holiday period, over which it said it gained market share.
Debenhams
Nautica