Debenhams to launch Principles tv ad

Debenhams will this week launch a television advertising

campaign that focuses for the first time on its Principles brand.

Marketing director Richard Cristofoli said the brand was a ‘focus for growth’. He said the department store chain believed the adverts could draw shoppers who left Principles after the womenswear retailer collapsed four years ago.

The company describes the Principles by Ben de Lisi brand as a fashion range perfect for everything from casual lunch dates to important evening events. With everything from the dress to the perfect pendant to go with it, the customer is certain to find something that suits.