Diane von Furstenberg to star in reality show

American TV network E! is partnering with designer Diane von Furstenberg on a reality show that will search for a global

brand ambassador for the label.

The docu-series, The DVF Project, will premiere in late 2014 and will give a behind-the-scenes look at the fashion house, as well as showcase the ambassador contestants taking part in major DVF sponsored events including fashion week to show off their merchandising, public relations, marketing and design skills.

“I am so thrilled to partner with E!,” said von Furstenberg, “and to grant young women the opportunity to become the women they want to be!"

Jeff Olde, executive vice president, programming and development, E! Added: “Diane von Furstenberg is one of fashion’s most innovative designers and a true icon who inspires women to seize opportunities.

“There is a magical, somewhat 'Willy Wonka' aspect to the world Diane wants to create with this show. That is if Willy Wonka were a fabulous, glamorous fashion icon willing to share her secrets with talented young women dedicated to learning them."