Diesel Black Gold opens first UK store

Diesel Black Gold, designer contemporary collection line from Italian brand Diesel, has opened its first standalone UK store

in London on Monday.

The store opening coincided with the launch of the label's new FW 14 campaign ad, which features Julia Nobis and Nicola Wincenc and was shot by Karim Sadli.

The new store is located at 21 Conduit Street, a former Filofax shop. “The Conduit Street store embodies the vision of the brand, with both men's and women's collections being displayed with the corresponding accessories,” commented Andreas Melbostad, creative director for the label.

The founders of Architecture and Associés, Pierre Beucler and Jean Christophe Poggioli were in charge of the store's interior and responsible for bringing the label's aesthetic to life.

With the addition of the newest store, Diesel Black Gold currently operates 11 standalone stores across the globe.