Diesel enlists Finnish blogger

FashionUnited have brought you stories before about designer brands teaming up

with hot fashion bloggers to re-establish their labels into the modern day.

Now flagging denim brand, Diesel, has turned to hot Finnish blogger, Sandra Hagelstam, behind successful blog, 5inchesandup.com, to collaborate in a re-design of their label.

They're trying to completely re-launch their brand, and it caught me eye," Sandra said.

She admitted that Diesel had seemed outdated; a brand she was interested in when she was 17 or 18. Now, Diesel has a Finnish designer at the realm, and Sandra feels connected with her country mate and jumped on board.

"They showed me the new collection and I feel really good about it," Sandra said. "It is stuff I would pick out to wear myself."

She initially started blogging to create a daily log of what she wears and admits to not knowing exactly why her blog, which she created in February 2010, started receiving heavy traffic, but thinks it is because she finds some "non-traditional" ways to "look good" by mixing and matching designer duds with vintage pieces she scoops up.