Discovery Channel launches menswear

Discover Enterprises International has announced

the launch of its new lifestyle outdoor apparel brand for men, Discovery Expedition. Inspired by the Discovery Channel and real world adventures the clothing line is aimed at men ages 20-45, and will be available exclusively online at www.discoveryexpedition.com.

The initial product range launches with an autumn/winter 2011 men’s capsule collection and consists of about 25 items ranging from jackets, knitwear, sweatshirts and t-shirts through to slim fit shirts and denim trousers in a variety of bold and seasonal colours.

Discovery Expedition will initially launch in three key European markets, the UK, Germany and Italy, through an advanced e-commerce platform rich in content and visual imagery. The site has been designed to enhance the online shopping experience by offering 360° product views and easy navigation, which means that every purchase can be made in just three clicks. Additional markets will be introduced in 2012 and the website will soon be supported by temporary retail shops, followed by flagship stores in the main European capitals.

The collection will be further supported for spring/summer 2012 with the introduction of a women’s range.