Donna Ida opens pop-up at Cheshire Oaks

Denim retailer Donna Ida is opening a pop-up shop at

McArthurGlen’s Cheshire Oaks as part of the designer outlet centre’s global ‘The Art of Denim’ campaign.

Open from October 5 to 20, the 430 square foot pop-up will showcase a selection of Donna Ida Thornton’s premium denim labels, including her own high-waisted Ida brand with pieces up to 30 percent off.

The partnership with Donna Ida is part of the McArthurGlen’s drive to increase denim sales across its six UK designer outlets, which will also offer deals on other denim labels including Replay, Calvin Klein Jeans, Diesel, Guess and Levi’s.

The 4 million euro campaign, which runs until November, will also feature activities such as styling sessions, and shoppers will be able to pick up a free denim tote bag that they can customised with the bespoke embroidery and monogramming service.

Julia Calabrese, CEO, McArthurGlen Group said: "The Art of Denim campaign is about making shopping fun and stimulating, creating a retail experience rooted in fashion history, and one that demonstrates that our centres offer the most sought-after names in the world of fashion.

“I'm delighted that Jean Queen Donna Ida Thornton is joining us for the campaign; the pop up will bring new designer denim names to McArthurGlen plus expert advice to make sure you can find your perfect pair of jeans."

Donna Ida Thornton, CEO of Donna Ida added: 'I'm so excited to be popping up in McArthurGlen Cheshire Oaks Luxury Quarter - it's an ideal place for a Donna Ida boutique.”