Donna Ida to launch her own denim label

Denim boutique owner Donna Ida is set to launch her own

denim label, Ida by Donna Ida for spring 2013. Drawing inspiration from quintessential British elegance and sophistication, Donna Ida’s collection of denim aims to celebrate the ‘iconic woman’ silhouette with a collection of high-waisted and tailored jeans.

The collection comprises of 20 pieces aimed at “women who appreciate a clean silhouette” including classic coordinates to complement the denim styles.

Commenting on the new launch Donna Ida said: “IDA was born from a need to satisfy an increasing customer demand towards high-waisted fashion styles. I am constantly reaching for high-waisted styles within my own denim wardrobe but find I am limited from a fashion point of view.

High-waisted is chic, stylish, and comfortable to wear and creates a beautiful silhouette. For me this is the modern yet timeless way to wear denim.”

Ida by Donna Ida will launch to the wholesale market from August 2012, and will be stocked in Donna Ida boutiques from spring 2013 and retail prices for the jeans will range from £150 - £170.