Donna Karan implements QuickAssor​tment

Internationally acclaimed fashion designer, Donna

Karan, is implementing a new merchandise, store and assortment planning software solution.

In a bid to ‘optimize store level assortments for high profile clientele,’ the QuickAssortment will enable the retailer to create store assortments that align to the purchasing preferences of its customers in each location, as well as via its ecommerce stores.

Quick Analytics is also being used to provide extensive reporting and analytical findings.

“In the luxury market we have to be sensitive to the individual preferences of our customers and ensure that we have an assortment that inspires each time they visit our stores,” said Donna Sarian, VP Planning and Allocation at Donna Karan. “From an inventory planning and management point of view, our challenge is to balance the needs of a multi-brand, multi-channel organization with long design and buying cycles. It’s very easy for departments to be disconnected and find we don’t have enough of the right product in the right stores. With Maple Lake we’re joining all aspects of our retail planning into a single application, so that we can be sure our products, stores and assortments all balance.”