Dsquared² launching new lingerie and swimwear lines

Designer fashion label Dsquared² has signed an exclusive

licensing agreement with Italian manufacturer ISA for the production and distribution of its men’s and women’s lingerie and swimwear lines.

Starting this upcoming January, the three-year license will make its debut with a special preview at the men’s FW13/14 show, and the lingerie and swimwear collections will be sold in all Dsquared² monobrand stores.

Commenting on the new lines, the designers Dean and Dan Caten said: “Our collections have always been characterized by a strong element of seduction that stands halfway between eroticism and exhibitionism. Right from our very first fashion shows, even for the winter collections, we had gorgeous models on the runway or in our advertising campaigns, wearing provocative underwear.

“We decided to collaborate with ISA because it is a great firm that we have always respected and appreciated. We are certain that this partnership will bring great results!”

Christian Thirty, the CEO of ISA added: “We are delighted that Dsquared² has chosen us for their new license and given us the opportunity to partner with two of the most vivacious and creative designers worldwide.

"With our development and production expertise and Dean and Dan Caten’s creative talent we are confident that we will be able to conquer many clients around the world”.