Earth shoes a big hit in the UK

French online shoe shop Sarenza has announced a surge in sales of the popular 1970s Earth

shoe thanks to recent advertisements for toning footwear on the market.

Originally made in the 1970's, Earth was a popular shoe company known for a negative heel that was intended to naturally align to the body. The Earth brand shoes have since made a healthy come back with many discovering the product which was in fact one of the original toning shoes.
 
A renewed interest in the health and fitness market over the last few years has created this new trend, dubbed the healthy ‘wellness shoes’, for the fitness conscious and for the busy bees who don’t often have time to head to the gym.
 
A spokesperson for Sarenza commented: “We have noticed that Earth shoes have been particularly popular with our UK customers. The Biofoam cushion is a huge selling point as it adapts to the shape of the foot and is comfortable as well as supportive. However, it is the fact that these shoes link fashion and fitness which appears to explain their success.”
 
Sarenza provides over 180 brands of shoes and accessories on its website and has recently expanded to cater for shoe lovers within the UK market. The online retailer currently offers 18 different styles of Earth shoes.