Ebay achieves 'Super Sunday' through mobile use

Sunday 2nd December was a memorable day for Ebay,

now being dubbed, ‘Super Sunday’ as 3 million Brits logged onto its website in the UK via their mobile devices. This was about double from the same period last year, as the online sales site sees a rocket in traffic and trading.

It’s part of the online retailers bid to utilise new mobile initiatives to their advantage; Ebay last week launched the UK’s first interactive, socially powered shopping experience, Ebay Social Shopping, providing shoppers in London’s Covent Garden with a live pulse of what the nation was hunting for during Super Sunday. The social shopping experience harnessed product recommendations from social networks including Facebook, Twitter and Instagram, combined with Ebay’s own search data.

Olivier Ropars, senior director, mobile, at Ebay commented: "The festive is season is always a busy time of year so it’s no surprise to see consumers taking advantage of their mobile and tablet devices to save time and track down some great Christmas deals.

"Mobile devices put a global store in the pockets of millions of consumers around the world – and as our busiest Super Sunday to date has proved, they also provide a huge opportunity for retailers who adopt effective multi-channel strategies, enabling them to reach the increasing number of shoppers who turn to their mobile devices for their festive shopping."