Ebay launches social media based pop-up store

Online marketplace eBay has launched a pop-up shop

offering a social media shopping experience in the heart of London’s Covent Garden, today to December 2nd. Intended to harness the influencing power of social media, this latest pop up comes after FashionUnited brought you stories of the growing popularity of these temporary versions of retail.

According to the e-tailer, the idea is to bring together customers’ product recommendations, shared with friends and family via social networks, with its own search data displayed digitally in store.

Carrie Bienkowski, Head of Buyer Experience, explained “that the growing importance of m-commerce and its affect on the retail sector is undeniable.
She added: “Mobile technology is a catalyst for retail growth and is changing the way we shop.

“Consumers now carry a global showroom in their pocket and are increasingly as inclined to seek recommendations online and shop mobile as visit the high street.

“At eBay we expect 2012 to be our most successful mobile Christmas ever with around 30 per cent of the most popular Christmas products being brought through a smartphone.”