EMU Australia launches Denimwool for a/w

Sheepskin footwear and apparel brand, EMU Australia is 

introducing Superfine Denimwool jeans as part of its autumn/winter 2011 collection. Collaborating with Australia’s finest denim experts to create the new Valla Beach Denim Style it marks the first fashion Denimwool jeans.

The new innovative slim fit Valla Beach Jean is a fully breathable product and can be worn all year round due to a unique fabric blend that helps to regulate body temperature. The special feature is that you get the denim look with all the functional benefits of wool because it’s warmer, moisture-wicking, durable, and comfortable.

The Australian brand has been developing the Denimwool style for over a year, and EMU Australia’s Product Manager, Aileen Connors commented, “the Valla Beach Jean is a fantastic everyday style that is durable, comfortable and totally different to anything currently featured in the market.”

The new style jeans are priced at £129 and sits next to its water-resistant sheepskin boots, as well as its womenswear and accessories, such as jackets, gloves and earmuffs.