Erdem confirms debut London flagship

London Fashion Week designer Erdem Moralioglu has confirmed that he will open his first store in London’s Mayfair.

Located on South Audley Street, near the popular Mount Street, the Erdem flagship will span across 2,000 square feet over two floors, which will be designed by London-based architects P Joseph.

The opening will coincide with the brand’s 10th anniversary at the end of March 2015 and will showcase the Spring/Summer 2015 Erdem collection, which will debut at LFW later this month.

"I'm so thrilled to be opening my first store," the designer told Vogue. "London was a natural choice. It is where I am based, and where I trained to do what I do. I love the space, and it's such an exciting first step."

The store will see the London-based brand joining other London Fashion Week names including Christopher Kane and Roksanda Ilincic, who have both announced debut stores in recent months.