Eres opens first UK store

Lingerie and swimwear label, Eres has launched its first UK flagship boutique at 24 Motcomb

Street, London. The 532 sq ft store has been designed by Georges Rabineau, the interior decorator who has created the concepts for Eres retail stores over the last decade, and it showcases the autumn/winter 2011 lingerie collection as well as the new 2012 swimwear line.

The store marks the brand’s first stand-alone boutique in the UK, and the label’s 21st worldwide, joining stores in Paris, Milan, Madrid, St. Tropez and Beverley Hills.

Additionally, Eres has also launched its e-commerce site at www.eresparis.com . The new e-store presents a minimalist design and innovative navigation experience where customers will be able to visualise their entire Eres wardrobe prior to purchase.