Ethical Fashion Forum at Pure

This year, Ethical Fashion Forum (EFF) will have a stand at PURE. The forum will host

several seminars by EFF’s Founder Tamsin Lejeune, and Emily Pearce, Senior Manager of EFF.

The Ethical Fashion Forum showcases the Innovation Winners 2011. The Innovation Awards give recognition to designers who have excelled in sustainability, quality and their designs. Past winners have included Christopher Raeburn, Henrietta Ludgate and Aza Zanditon. The recipients of the Innovation Awards 2011 are PURE Award: EKO and Chichia for Made in Africa; Accessories Award went to Caipora; Pure Spirit Award to A.L.A.S.; Genuine Article took home the One to Watch Award: Genuine Article, and ULTRA was awarded with Innovation in Design and Sourcing Award.

The jury is made up of industry experts in the fashion, and sustainability industry including vogue.com editor Dolly Jones who said: “Vogue.com is committed to supporting the innovation project and its goals and the team is proud to be involved.”