Eurovet and CPM to develop ‘Body & Beach’ in Russia

Eurovet and the Igedo Company have launched a partnership to develop the CPM Body & Beach

sector in Russia, starting in 2015.

Announced during Mode City Paris, Philipp Kronen, managing partner of Igedo Company, said: “I am proud to say that in joining with Eurovet we are gaining a partner who is the leader in the field of lingerie and swimwear, with its own international events in Paris, Cannes, Shanghai, Hong Kong, New York and Las Vegas.

“With Eurovet’s know-how and input we will expand the CPM Body & Beach segment. It will definitely lead to greater developments in the Russian market and could possibly lead to our establishing a separate platform in Russia that is like CPM, but just for lingerie.

For the February 2015 season Eurovet will move in as co-owner with Igedo, where both companies will work together to develop the CPM Body & Beach sector, which will evolve to become Moscow Mode Lingerie & Swim. This in line with the new global campaign of Eurovet’s brands shows in 2015 and will see the tradeshow receiving new images and new logos to “strengthen and confirm the synergies between Paris, Shanghai, New York, Las Vegas and now Moscow”.

Eurovet CEO, Marie-Laure Bellon-Homps, added: “In becoming a 50/50 co-owner of CPM Body & Beach with Igedo, Eurovet continues its international expansion by moving into a rapidly evolving strategic region of the world.

“Russia is a vast country that deserves a high-quality professional trade show to kick-start the development of the lingerie and beachwear markets at home and in the bordering countries.”

The next CPM – Collection Première Moscow will take place at the Expocentre Fairgrounds Moscow from September 3-6. It will house more than 1,400 collections from 33 countries.