Exclusively.in witnesses a boom

With two online retailers in India achieving a combined transaction worth $20 million

on Diwali day this year, e-retailing platforms are picking up great demand in India. Going by the recent pace of online retail growth at 25 per cent annually and net penetration crossing the 100-million mark, the country could reach this figure much faster than projected.

Cashing in on this growing demand for e-shopping platforms, online retail company, Exclusively.in, that caters to the NRI (non-resident Indian) market in the US and UK from its base in New Delhi and New York has decided to launch an India brand for the domestic as well as global market. At present, it sources Indian wear from a host of prominent designers, including Ritu Kumar and Tarun Tahiliani.

The online retail company is also targeting penetration into Canada, Singapore, Malaysia, South Africa and Australia. Eying fresh fund inflow for the plans, it has already gone through two rounds of funding, with investments coming from Tiger Global, Accel and Helion.