Fendi pops-up in London

Aficionados of Italian fashion house Fendi are please to hear the brand is opening

a pop-up boutique in London. Situated on 74 Sloane Street, the store will offer womens and mens ready-to-wear, as well as accessories and shoes.

The Fendi pop-up is the precedent of the permanent Fendi store on Sloane Street, which is due to open in September. The new Fendi heaven is set over 2,500 square feet, and includes an in-store design factory. Here consumers can view designer-in-residence Simon Hasan working on new pieces for Fendi.

The luxury house made name with it's Baguette bags. Set up in 1918, it launched seven years later as a fur and leather store in Rome. Today, Fendi is part of LVMH and the Creative Direction is looked after by Karl Lagerfeld, who created the double F-logo.